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At Brooks’ Big Endorsement event, held in beautiful Marbella, 30 sports journalists had been invited to a press conference, believing that they would meet an endorsed athlete presenting Brooks’ latest shoe Glycerin 15, when in fact they themselves became the official endorsed Brooks athletes, enjoying the biggest endorsement deal ever and getting treated like real divas all day long.
150 years or 5 generations of existence: that’s quite unique for a family company in Belgium. In this first month of spring, New Balls Please and Belgium’s biggest gingerbread producer celebrated Vondemolen’s 150th anniversary with a few captains of industry and other VIP guests, the press and – much to everyone’s delight – his Royal Highness, king Philippe.
In this seasons where all things are coming to life again, the new model Opel Crossland X popped out into the world with unseen elegance. For two days this baby became the center of attention in Vilvoorde. On this fairytale-like location, with a decor of the softest colours and the brightest spring flowers, the press and B2B clients were invited to check out the Crossland X.
New Balls Please headed toward the future with Lidl! At the opening of this new store, the press could enjoy the view of what is called Lidl of the Future. After a speech by CEO of Lidl Belgium Boudewijn van den Brand, the press followed one of the managers on a guided tour through this grand building. With its high windows and its high roof, this Lidl of the Future really impressed all of us. And after a sip and a snack, the press went home with a lovely goodie bag.
The inauguration of tram 21's final stop, Zwijnaarde Bibliotheek, by mayor of Ghent Daniël Termont, Flemish minister of Mobility Ben Weyts and Council Member of Mobility and Public Works Filip Watteeuw, was followed by a cheerful reception in an immense party tent pimped with yellow and grey balloons and provided with a glitter tattoo corner for the children. Almost 1500 local residents enjoyed drinks, snacks and the music played by Koninklijke Harmonie Zwijnaarde.
Wallie, the ‘Wallslotrobot’ is a real world scoop. It took Denys 6 years of intense research and development, but the moment was finally there. Wallie was ready for the world to be seen. This is the world’s first robot to execute subterranean constructions without any aboveground intrusion. This big moment was celebrated by an elaborate press moment and a client reveal, preceded by a presentation of the engineers. Finally, all guests had the chance to take a closer look at the robot.
With great pleasure, we hosted the inauguration of the new tram stop at the site of UZ Gent with about 100 guests. During the event, speakers, such as Eric Mortier (Delegated Representative Universitair Ziekenhuis Ghent), Dirk Busschaert (President of De Lijn Oost-Vlaanderen) and Filip Watteeuw (Council Member of Mobility and Public Works), Daniël Termont (mayor of Ghent) and Ben Weyts (Flemish minister of Mobility) expressed their enthusiasm about the established extension of the tram route.
More than 50 international sports and lifestyle press members gathered in Eivissa to get acquainted with the coolest fitness watch ever. Journalists from Vogue, Cosmopolitan, Men’s Health, bloggers and vloggers enjoyed a mix of Tabata/Yoga moves, instructed by Lindsay Jay, room drops with personalized towels, gadgets, their very own new TomTom Spark, ‘Clean & Lean’ sessions with James Duigan (nutritionist of Elle Macpherson) and finally a closing party by Ministry of Sound in Ocean Club.