The Big Endorsement
7-8 June 2017
At Brooks’ Big Endorsement event, held in beautiful Marbella, 30 sports journalists had been invited to a press conference, believing that they would meet an endorsed athlete presenting Brooks’ latest shoe Glycerin 15, when in fact they themselves became the official endorsed Brooks athletes, enjoying the biggest endorsement deal ever and getting treated like real divas all day long.
ROYAL VISIT VONDELMOLEN
14 MARCH 2017
150 years or 5 generations of existence: that’s quite unique for a family company in Belgium. In this first month of spring, New Balls Please and Belgium’s biggest gingerbread producer celebrated Vondemolen’s 150th anniversary with a few captains of industry and other VIP guests, the press and – much to everyone’s delight – his Royal Highness, king Philippe.
SNEAK PREVIEW OPEL CROSSLAND X
21-22 MARCH 2017
In this seasons where all things are coming to life again, the new model Opel Crossland X popped out into the world with unseen elegance. For two days this baby became the center of attention in Vilvoorde. On this fairytale-like location, with a decor of the softest colours and the brightest spring flowers, the press and B2B clients were invited to check out the Crossland X.
Opening Lidl of the Future
13 December 2016
New Balls Please headed toward the future with Lidl! At the opening of this new store, the press could enjoy the view of what is called Lidl of the Future. After a speech by CEO of Lidl Belgium Boudewijn van den Brand, the press followed one of the managers on a guided tour through this grand building. With its high windows and its high roof, this Lidl of the Future really impressed all of us. And after a sip and a snack, the press went home with a lovely goodie bag.
INAUGURATION OF FINAL STOP TRAM 21
6 NOVEMBER 2016
The inauguration of tram 21's final stop, Zwijnaarde Bibliotheek, by mayor of Ghent Daniël Termont, Flemish minister of Mobility Ben Weyts and Council Member of Mobility and Public Works Filip Watteeuw, was followed by a cheerful reception in an immense party tent pimped with yellow and grey balloons and provided with a glitter tattoo corner for the children. Almost 1500 local residents enjoyed drinks, snacks and the music played by Koninklijke Harmonie Zwijnaarde.
OPENING NEW PLATFORM TRAM 4
MARCH 15, 2016
With great pleasure, we hosted the inauguration of the new tram stop at the site of UZ Gent with about 100 guests. During the event, speakers, such as Eric Mortier (Delegated Representative Universitair Ziekenhuis Ghent), Dirk Busschaert (President of De Lijn Oost-Vlaanderen) and Filip Watteeuw (Council Member of Mobility and Public Works), Daniël Termont (mayor of Ghent) and Ben Weyts (Flemish minister of Mobility) expressed their enthusiasm about the established extension of the tram route.
Spark Press event
September 22-25, 2015
More than 50 international sports and lifestyle press members gathered in Eivissa to get acquainted with the coolest fitness watch ever. Journalists from Vogue, Cosmopolitan, Men’s Health, bloggers and vloggers enjoyed a mix of Tabata/Yoga moves, instructed by Lindsay Jay, room drops with personalized towels, gadgets, their very own new TomTom Spark, ‘Clean & Lean’ sessions with James Duigan (nutritionist of Elle Macpherson) and finally a closing party by Ministry of Sound in Ocean Club.