On Tuesday 15 September, 140 guests gathered at Felix Pakhuis (Antwerp), with 1 common interest: getting acquainted with the range of Lipton Exclusive Selection, the new B2B-range of the tea giant.
The whole exploration was composed from diverse international speakers, inspiring workshops and culinary pampering. Angle of the event: Antwerp as capital of global import, as destination for products from the best tea plantations. But off course is this big city more than just that: it's a blooming city that is proud of its culture, architecture, fashion, gastronomy,..
't Eilandje was the perfect location for this project. At 3 different venues, the selected audience got acquainted with all possibilities tea has to offer them. A warming welcome by Miss Belgium Virginie Claes and Dutch actor BAs Muijs set the tone for the day, and guest speakers gave their inspiring 'T-talk'.
Urban City was the next spot where guests got inspired during different workshops. Tasting, blending, sustainability were just a few of the subjects covered. The day and evening concluded at Mas (9 Beaufort) and excellent catering composed by topchef Viki Geunes ('t Zilte**).
The result of the collaboration between Pubmarket! and New Balls Please: again an utmost satisfied client.
Want to know more? Take a look at the new website of New Balls Please: www.newballsplease.be