About 80 000 Belgian fashionista's gathered at Wijnegem Shopping Center to get pampered like princesses by their favorite magazine. The Flair audience got overwhelmed with several treats, make-overs, tattoo boys, selfie cameras, pimp your gadget,...
The central court was transformed to a live stage for Flair On Air. Via the Antwerp local radio 107.0 FM, online and on air, the home audience was able to follow the entire happening. During the show, hosts Kristin and Lisa welcomed a lot of well-known guests like Eva Daelemans, Ish Ait Hamou (So You Think You Can Dance), Eline De Muynck, Joy Anna Thielemans, Ben Segers, Filip Peeters and many more.
But... No Flair Shopping Day without a big chunk of fashion. Flair fans became model for 1 day.
Christine Festjens, Business Director Communities & Related Commerce, confirmed as follows: "This edition of Flair Shopping Day was new and contemporary. As a visitor you felt immediately that the entire event was well-organized. A job well done!"
Take a look at the case here:
Special Event, Activation: Flair Shopping Day at Wijnegem Shopping Center