At event agency New Balls Please, the start of the winter holiday season was focused on Opel Belgium (General Motors). In less than two weeks the Ghent based agency organized three different events at three different locations in Belgium and abroad.
At the end of November, both fleet advisors of Opel Belgium and dealers of Opel Used Cars were the center of attention. In theme of lightweight structures, 60 guests participated in indoor skydive at Airspace Indoor Skydive Charleroi, in addition to the speeches given by Paola Campestrini (Program Manager at innovation center Flanders Make). On 27 November, the 50 Opel dealers and their partner checked in at Salons De Waerboom in Groot-Bijgaarden (Brussels), where they enjoyed a relaxing program. At night they were served a gastronomic diner, followed by an auction show in favor of good cause against cancer Kom Op Tegen Kanker. The two auctioned cars gathered 3 000 euro (on top of the purchase price).
On Friday 4 and Saturday 5 December, Rotterdam was the playground for a packed weekend, from operating base Mainport Design Hotel. The location was the ideal scenery for the new generation of Opel, as the trendy city of culture with architectural masterpieces represents the aims of the automotive brand. For the dealers and their partner, the weekend was a mixture of lifestyle, fashion and culinary refinement. On Friday Marc Lammers, ex hockey coach and business coach, prepared the audience for the Opel Dealer Congress. During the business program, the partners enjoyed an optional program, that included a barista work shop and a surprising route through the city. After the general meeting, the company of 230 guests drove by Spido boat toward the Hulstkamp Building, a vintage jenever distillery in a cozy frame. During the gala diner, the band Motown Supremacy rocked the night and the winners of the Opel Excellence Award (prize for best ambassadors of the Opel brand) were crowned. Afterwards all attendees danced the night away on the beats of Belgian dj Hofnar. The congress concluded on Saturday with good vibes, with a luxury breakfast, a relaxing city walk and lunch at NY Basement.
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