Spotlights on Opel Insignia Center
Opel Belgium and New Balls Please … for two months this automotive brand has worked together closely with our event agency. This in order to present the New Opel Insignia to a select public of clients, fleet managers, dealers and the press in a most discrete yet exclusive and stylish manner.
Pop Media scouted the perfect location: the old headquarters of the Belgian-Flemish commercial television channels VIER and VIJF in Zaventem had been restyled into the the Opel Insignia Center, which, thanks to its impressing industrial construction and its beautiful incidence of light, served as the perfect building to showcase the New Opel Insignia.
Equipped with an auditorium, a black box car display, meeting rooms, a high-class hospitality floor and memory corner reminding the visitors of earlier iconic Opel models, the Opel Insignia Center made sure all guests were able to get to know Opel’s latest model very well and to get acquainted with its design and techniques. To experience its smooth ride, visitors could do a test ride in the nearby area of the Center.
More than 50 events, 60 event days and 1900 visitors: that is the result of the Opel Insignia Madness in numbers. New Balls Please was responsible for all design, styling, decorations, furniture, signalization, staff and catering. Thanks to Pop Media for the nice collaboration.