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Sun, ice-cold cocktails and tropical workshops … Is it summer already?! For 6 sunny days Lidl Belgium became the real king of the beach, entertaining their staff, the press and the public at this trendy Lidl Beach pop-up bar in De Kwinte, Westende.
Flair Shopping Day has become a most valued tradition among Flair’s readers as it’s that time of the year when they are treated as queen of the day. To again create something most magical, Checkmate and New Balls Please transformed the new shopping center Docks Bruxsel into a place called the Flair Shopping Paradise, welcoming about 27000 visitors, each of them so wildly enthusiastic to experience the famous pop-up fashion show, to meet hostess Eline De Munck in the Flair Lounge or to visit all various, selfie corners, makeup corners and DIY corners.
“How to make sure everybody notices A.S.Adventure’s relocation?” That was the key question occupying our minds. The answer to that question seemed quite simple: just set up a base camp in the middle of Ghent and let clients explore the setting. For 3 adventurous days, A.S.Adventure camped in tents at De Kouter, before taking off to this top location: a renovated, state-of-the-art building at Zonnestraat.
This year, New Balls Please really turned Wijnegem Shopping Center upside down to organize this dazzling Flair Shopping Day. More than 55 000 visitors enjoyed the taste of glitter and glamour! Selfie corners with ‘real stars’, complete make-overs and DIY workshops made this day just perfect. Also, some special guests were invited: Karen Damen, TV host Eline De Munck and actors Rik Verheye & Bart Hollanders, known from the popular TV show ‘Callboys’, were very pleased to spend the day with Flair’s readers. Finally, DJ Wout and Regi ended this fabulous day with a mindblowing party.
It’s time to hit the road! Opel Check & Go tours around Belgium and hits 10 different commercial hot spots in 5 consecutive weekends. While experts did a full check-up of the car, Opel drivers were welcome to have a drink in the Opel lounge. Afterwards they received a report of the check-up and a specific and temporary coupon. Together we keep your Opel up and running!
About 200 participants filled the afternoon with green tips, ideas and plants at fair prices. The scope of this fair: making sure that the audience would get acquainted with the large variety of plants, framed in a cozy family-oriented environment and comfortable outdoor terraces.
During the A.S. Adventure store opening in Doornik on 11 and 12 March near the shopping center Les Bastions, the A.S. Adventure clients were introduced to the new location. During this event, an activation for the Explore More fidelity card was inserted at the same time. Children got entertained while their parents explored the new shop.
18 October 2015: About 80 000 Belgian fashionista’s gathered at Wijnegem Shopping Center to get pampered like a princess by their favourite magazine. The Flair audience got overwhelmed with several treats, make-overs, tattoo boys, selfie cameras, gadgets …
The central court was transformed to a live stage for Flair On Air. Via the Antwerp regional radio 107.0 FM, online and on air, the home audience was able to follow the entire happening. During the show, hosts Kristin and Lisa welcomed a lot of well-known guests like Eva Daeleman, Ish Ait Hamou (So You Think You Can Dance), Eline De Muynck, Joy Anna Thielemans, Ben Segers, Filip Peeters and many more.
The flagship store of A.S. Adventure in Antwerp (Belgium) made a permanent trip from its original location at Meir to a location just around the corner. To inform the current customers, a flyer action was set up, explaining several roadmap routes to Oudaan. The game and adventure component was definitely present, and provided a fun way to promote this relocation.
Brand activation for Bordeaux wines in different bars. Conceptual input based on topics as music, art, fashion and food. How to project Bordeaux wines to a young, arty and creative target group.